CUCKOO Unveils New Highlights and Live Experiences at the 32nd Consumer Fair

28 January 2026, at the 32nd Consumer Fair and Trade Expo held at the Atrium of the International Convention Centre, CUCKOO Brunei created a highlight with the launch of its newest innovation, the CUCKOO Vita-5tar Air Conditioner. The new product was officially unveiled by Yang Berhormat Dato Seri Paduka Awang Haji Khairuddin bin Haji Abdul Hamid, the Acting Minister at The Prime Minister’s Office and Minister of Finance And Economy II, Ministry of Finance and Economy

Available in 1.0HP and 1.5HP, the CUCKOO Vita-5tar Air Conditioner features a 5-star energy efficiency, delivering effective cooling for everyday home use while helping households manage energy consumption.

Designed with comfort in mind, the air conditioner includes features that promote a more pleasant indoor environment and cleaner air, enhancing daily living at home.

“Families today want cooling solutions that are easy to use, comfortable, and suitable for everyday life,” said Mr. Kevin Tay, Head of Sales Planning and Revenue at CUCKOO. “The Vita-5tar Air Conditioner is designed to deliver consistent comfort while supporting healthier indoor spaces.”

Taking centre stage at the CUCKOO booth, the Vita-5tar Air Conditioner is showcased in a live display, allowing visitors to experience its cooling performance firsthand. They can feel the quiet, even cooling and learn how features like the Vitamin C and Silver Ion filters, along with Wi-Fi control, add to everyday home comfort.

Alongside the new air conditioner, CUCKOO is also featuring the CUCKOO L Model Air Purifier, a simple and stylish air care solution designed to help maintain cleaner indoor air. Suitable for everyday home spaces such as living rooms, bedrooms, and home offices, helping create a fresher and more comfortable indoor environment, it supports a fresher and more comfortable environment at home or in the office with its Ultra Deo HEPA+ H13 filter.

During the Consumer Fair, CUCKOO is also expanding its audience base online through TikTok LIVE, becoming the first home appliance brand in Brunei to officially announce digital live selling as part of its campaign and public customer experience. Through this platform, viewers can shop selected CUCKOO products such as the new CUCKOO AquaPro Shower Head and CUCKOO CR-1095 Rice Cooker, while enjoying interactive giveaway sessions and exclusive live-only deals.

Beyond product showcases, visitors to the CUCKOO booth can take part in fun activities such as CUCKOO On Beat, CUCKOO Dart & Win, and CUCKOO Plinko, where participants stand a chance to win free gifts and qualify to be one of the Top 10 Winners at the end of the Consumer Fair. Visitors can also enjoy exclusive Consumer Fair promotions available throughout the event.

As one of the Activity Partners of the 32nd Consumer Fair and Trade Expo, CUCKOO is also sponsoring hydration stations throughout the event, providing visitors with access to clean, purified drinking water. This initiative reflects CUCKOO’s ongoing commitment to promoting healthier lifestyles and supporting a comfortable and enjoyable experience for all visitors.

“The Consumer Fair is about connecting with visitors in fun and meaningful ways,” said Amilin Mat Sah, Head of Marketing at CUCKOO. “In line with the theme, ‘The Unstoppable You’, we want to support visitors to stay energized and keep going throughout the day. Beyond games, giveaways, online live sessions, and special offers, we’re proud to support the event as an Activity Partner by sponsoring hydration stations, so everyone can stay refreshed while enjoying the full CUCKOO experience.”

Members of the public are invited to visit the CUCKOO booth at the 32nd Consumer Fair and Trade Expo from 28 January to 1 February 2026 to explore CUCKOO’s latest home solutions, take part in exciting activities, and enjoy exclusive offers throughout the event.